Amr Al-Najjar | Growth Marketing Architect

Professional Profile

A results-driven Growth Marketing Architect with a unique blend of pharmaceutical science precision and digital strategy expertise. Proven in managing over $145,000 in ad spend to scale 10+ diverse brands across highly competitive sectors (FMCG, Cosmetics, OTC, Medical Devices). I specialize in engineering full-funnel, data-driven marketing systems that translate business objectives into measurable revenue growth, enhanced market share, and superior customer lifetime value.

Professional Experience

Digital Marketing Supervisor

Ibn Khaldun Drugstore | Feb 2023 - Present

Strategic Leadership: Co-architected the annual business plan for the agencies division, translating high-level business goals into actionable quarterly digital marketing strategies for a portfolio of 10+ B2B and B2C brands.
Performance Management: Directed a multi-platform ad spend portfolio exceeding $145,000, maintaining an average ROAS of 4.5x while delivering over 190 million impressions at an efficient average CPM of $0.71.
Team Development: Led, mentored, and scaled a cross-functional team of 5+ marketing professionals, implementing a KPI-driven performance framework that increased team productivity and creative output by 30%.
Conversion Optimization: Engineered integrated campaigns that successfully reduced average Customer Acquisition Cost (CPA) by 20% through rigorous A/B testing and data analysis.
Market Penetration: Devised and executed the complete Go-to-Market (GTM) strategy for a new medical device, successfully capturing 15% market share within its first 9 months.

Digital Marketing Specialist

Ibn Khaldun Drugstore | Jul 2022 - Jan 2023

Executed targeted Meta ad campaigns for key FMCG products that generated a 70% increase in qualified B2C leads and drove offline traffic to partner pharmacies.

Professional Development Arsenal

Media Buying & Performance

Media Buying Diploma by Abdelrahman Alaa
Media Buyer Mind Shift Course by Media Buyer Mind Shift
Performance Growth Track by Mahmoud Omar
Google Ads Suite Certifications by Google

E-commerce & Growth

E-Commerce Marketing Course by Abdelrahman Alaa
Comprehensive E-commerce Training by Mohamed El Shahawy
The One Product Brand & COD Mastery by Amr Abdelnabi

Marketing Psychology & Strategy

Top 10% Mindset Marketers by Dr. Abdou Ramadan
Digital Marketing: SEO & Online Presence by Edraak
Fundamentals of Digital Marketing by Google

Sales Funnels & Conversion

Sales Funnels Masters by Hany Hussein
Persuading Others by LinkedIn Learning
Writing in the Sciences by Coursera (Stanford)

Data Science & Analytics

Learning Data Analytics by LinkedIn Learning
Google Analytics Qualification by Google
Data Science & Machine Learning by Edraak
Introduction to Artificial Intelligence by Edraak

Leadership & Soft Skills

Professional Soft Skills Pathway by LinkedIn Learning
Developing Emotional Intelligence by LinkedIn Learning
Communication Foundations by LinkedIn Learning

Technical Proficiency & Early Experience

Technical Audits: Proficient in executing end-to-end technical audits to ensure >99% data tracking accuracy, encompassing setup and debugging of Facebook Pixel, Conversion API, Google Tag Manager, and GA4, resolving complex issues like event deduplication.
Advanced Campaign Architecture: Skilled in designing sophisticated campaign structures on Google & Meta, including intent-based ad group segmentation (e.g., Branded vs. Non-Branded Keywords, TOFU/MOFU/BOFU) and applying advanced bidding strategies for maximum efficiency.
Early Career Initiative (2018-2022): Held multiple foundational roles during university including Planning Manager (RBCs Team), Digital Marketing Intern (NAIROUKH PHARMA), and Social Media Director (OTC HU), demonstrating a passion for strategy and execution from day one.